Three Marketing Lessons From a Used Car
So, driving my kids to school today I saw the perfect example of what NOT to do in small business marketing. I saw a car For Sale By Owner (FSBO). The car owner is not, technically, a small business owner — but he wants to sell something and needs to market it…so, it holds the same principles. Right? I will call it Micro-Mini Business Marketing. Lesson #1: Make It Shine The car in question was a newer model BMW X5. Nice car, right? Very. But it is hard to describe to color — maybe because I couldn’t see it from the many layers of dirt. Sure, we live in Colorado where clean cars are...
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