No Such Thing as Set it & Forget It
With all the talk of social networking sites such as Facebook and Twitter, business owners think that by simply setting up their profiles on these site is the magic pill to bring them wealth and success. It ain’t gonna happen. Just like there is no magic weight-loss pill, there is no such thing as “set it & forget it” when it comes to marketing on these sites. When trying to lose weight, you need to work at it, pay attention to what you are doing every day and understand the consequences of your actions – whether good or bad. This same principle can be applied to...
Read MoreOld School Marketing – Holiday Cards
Call me old fashioned, or hokey, but I love holiday cards. Both sending and receiving. In the hustle and bustle of the holidays it is a nice tradition to sit and write – or read – a hand written greeting from a friend. And I appreciate this same sentiment when I receive a card from a business too. In fact, holiday cards is what got me interested in marketing several years ago. A Realtor friend of mine sent me a hand addressed, hand written Christmas Card. I thought to myself, “how does she possibly have the time to sit and write out her Christmas cards? She must really care...
Read MoreThree Marketing Lessons From a Used Car
So, driving my kids to school today I saw the perfect example of what NOT to do in small business marketing. I saw a car For Sale By Owner (FSBO). The car owner is not, technically, a small business owner — but he wants to sell something and needs to market it…so, it holds the same principles. Right? I will call it Micro-Mini Business Marketing. Lesson #1: Make It Shine The car in question was a newer model BMW X5. Nice car, right? Very. But it is hard to describe to color — maybe because I couldn’t see it from the many layers of dirt. Sure, we live in Colorado where clean cars are...
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